How to choose a domain name

A full guide to choose the perfect name for your website

Choosing a domain name is not an easy task. When you buy a domain you choose the name that will represent your identity online.

Be sure to choose the perfect name for your needs: you won't be able to change it. And if you wish so you are going to lose all the advantages gained for the name you registered before.

To choose the perfect name for your needs be sure to have a clear idea of the nature of your activity. It will be easier to identify your ideal users' needs.

Here are some tips on how to choose a web domain.

Basic requirements for a perfect domain name

easy domain name


Remember:make sure it's easy!
The right domain name has to be easy to remember and type. Your domain name is how your users will find, remember and share your company or product on the web.

We recommend not to choose:

  • Acronyms
  • Long names
  • Foreign names
  • Numbers

Choose a name which reflects the nature of your business: the right domain name is a way to success!

Immediate domain name


Your domain name must offer a clear representation of the nature of your business or product, to avoid any misunderstanding. A brandable name is better than a generic one.

Try to make a list of all the keywords that better suit your business, brand or field of interest.

For example, if your business is focused on travels you can use for your domain name keywords such as: cheap, adventurous, planned, etc. Or terms such as hotel, offer, itinerary, etc.

Choosing the right keywords is also essential for the positioning and indexing on search engines.

unique domain name


Many of the most interesting domain names are already taken. We recommend you to choose or create brand new names and to avoid names resembling more popular brands or websites, hoping to catch the attention of the users on your business.

This choice may be damaging and generate confusion. Even if, legally, there's no law at the moment which forbids you to choose a name recalling a more popular brand.

The perfect domain reflects the uniqueness of your business making you different from all other competitors online.

domain name extension


You don't have to choose just a domain name but also an extension for your domain which suits your business, market and ideal users' needs.

There are several domains extensions. Starting from the generic ones, such as .com, .net or .org, to the geographic ones, such as .it or .eu, which underline the geographic origin of a brand or a business.

In addition to the previous extensions, you can also choose new gTLD extensions which offer a specific indication of the nature of a business or a brand. Such as, for example, .shop, .food or .book extensions. They immediately offer to the users a clear idea of the core interest of an activity online.

choose your domain name

Have you figured it out?

Ready to choose the perfect name for your website?
Register a generic extension or choose of the newest gTLD extensions!

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