How to choose a domain name

Suggestions for your website's name

Choosing the right name for your website is not a simple task and may be quite complicated. When you register your domain name you consider how this name will represent your identity online and take your decision in the wisest way. Once the domain is registered you are not be able to modify it again and you will have to buy a new one if you change your mind.

Keep in mind: simplicity above all else!

First of all: try to register a name which is both easy to remember and to type in the search bar.

In addition, try to choose a name recalling the nature of your business online.

Here are 4 basic rules to choose your domain name.

Give a full picture of your brand's nature

Choose a domain name providing the best image of your company: short names are usually better and more immediate than the longer ones. Moreover, the most popular internet names are often already registered and their cost is extremely high.

Make a list of all the adjectives describing your business and combine them with the product that represents your company at its best. The combination could provide the right domain name.

For example: if you own a publishing house take in consideration
  • Adjectives such as cheap, easy-to-read, useful, practical
  • Products such as books, e-books, comics.
  • So you may have as a result for your domain name:,, and so on

Choose a short and easy name

We suggest not to insert a typical product inside the domain name, because it may be a limit for your business in the future (especially if you wish to enlarge your market). Today brand-based name are taking over keyword-based names (such as for example books-online). They are essentially not directly related to the website nature.

You should avoid, in general:
  • acronyms or initials (too short)
  • long or conversational names (
  • domains with foreign terms which are difficult to read
  • numbers, usually difficult to remember

Legal Aspects

There are two legal aspects to consider in terms of registration:
  • Can the domain be protected from competitors misuse ?
  • Can any competitor or company claim damages for the use of a specific domain name?

By and large, it's not recommended to register domain's names too similar to important brands, such as Google and Apple, even if there's no specific rule forbidding it.

4. Type of Extension

Choosing the right extension for your web domain is also essential.

You can choose to refer to the territory where the domain is based, for example the .it extension could be quite obvious. You can also use .eu extension that can be registered by everybody.

Other choices may be new gTLD such as .biz, for business activities, .info, to collect informations about a specific event, .name for personal websites and so on.

Want to register your own domain? Choose a generic extension or something more specific with the new gTLD extensions. Ready to register your domain name now? Now that you know everything about domain extensions you are ready to register or transfer your web domain.

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